Guides

Practical, opinionated guides on App Store and Play Store screenshots, icons, and listing optimization. Written for indie developers and small marketing teams shipping their first app.

The App Store Screenshot Formula: 7 Patterns That Convert (2026)

App Store conversion is decided in two seconds — and screenshots are 80% of the decision. Here are the 7 screenshot patterns top-grossing apps actually use, with a free template for each.
7 min · 2026-05-16